Immersive theatrical exhibition
A.HUMAN
SoHo, New York · 2018
A fashion line that sells body modifications, launched during New York Fashion Week as a theatrical exhibition.
We imagined it as high-end: the fast fashion of the future. To make it intuitive, we married the familiar with the unfamiliar — an array of retail shelves and displays holding organic, colourful bodies — and carried that theme through the set design.
- Founder and creative directionSimon Huck
- Experiential and set designDE-YAN
- MotionDE-YAN
Earlier work by Jing Ju at DE-YAN, before the studio was founded in 2021.
